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trivago Magazine - Denmark

Role: Content Marketing Manager - DK

Formål: At inspirere og engagere danskere til at finde og booke deres næste hotelophold.

Tasks: SEO research and planning - Copywriting - Translation - Coordination - Adwords & SEM

trivago Magazine var ikke kun et magasin henvendt til rejseglade danskere, men også et marketing-initiativ, som ved hjælp af SEO-optimerede tekster, fx. artikler, reportager mv. bidrog til, at trivagos brand rangerede højere på Google. Udover at "ranke" organisk på forskellige søgeord, brugte vi også Adwords til at øge PPC og PPV, samt skabe kendskab til trivagos meta-søgemaskine for hoteller i hele verden. Derudover indgik vi brand samarbejder med TV2 Danmark og Visit Danmark i periode, hvor jeg havde til ansvar at være bindeled mellem vores partnere og trivagos kommercielle nordiske team. Bemærk: trivagos danske tilstedeværelse blev lukket ned i 2020 - jeg har linket til det norske magasin, som reference.

Website: trivago Magazine

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About Maria Andersen

Communications consultant and specialist in brand design, marketing and SoMe.  

Maria holds an MA in Corporate Communications as well as a BA in English and Communication, and is certified in UX Design and Design Thinking from CareerFoundry. She combines strong communication skills with a solid technical understanding, including experience with basic HTML and CMS platforms.

With a strong foundation in brand design and graphic design, Maria excels at transforming complex information into clear, compelling visual content. Her expertise goes beyond traditional written communication to include visual and audio formats such as video, infographics, and podcasts.

Blending creative thinking with analytical insight, Maria brings an open, authentic, and engaging approach to everything she does — making her a strong asset in brand-driven, user-focused communication and marketing environments.

Skills to highlight: 

  • copywriting

  • communication planning

  • graphic setup & design

  • branding & marketing

  • user experience design

  • digitalization 

  • change & crisis communications

  • strategy & organisations

  • SEO optimization

  • social media

  • research & audits

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