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Start up communication

Communication-guide for start-ups findes på både tysk og engelsk og er mit første bogprojekt nogensinde. I bogen deler +70 kommunikationseksperter med hver deres ekspertise ud af de udfordringer og tematikker, som de møder i deres daglige arbejde som kommunikationsansvarlige for nogle af Europas største start-up- og scale-up virksomheder.

Staying Connected

– The Influence of Internal Communication on the Company Culture

In the first edition of the book, I was employed as an internal communications consultant at the German transport and logistics company; sennder which at that time had 7 offices spread across Europe and was in the midst of intense scale-up development. This and the worldwide Corona pandemic made great demands on how we communicate with and including our employees.
In the book, I describe how internal communication played and should play a central strategic role in scale-up companies to ensure that everyone understands the business goals and what is needed. I will also briefly touch on my role in connection with digitizing the internal communication.

Last but not least, I touch on how internal communication and a healthy corporate culture also go hand in hand.

You can read my contribution in English here

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About Maria Andersen

Communications consultant and specialist in brand design, marketing and SoMe.  

Maria holds an MA in Corporate Communications as well as a BA in English and Communication, and is certified in UX Design and Design Thinking from CareerFoundry. She combines strong communication skills with a solid technical understanding, including experience with basic HTML and CMS platforms.

With a strong foundation in brand design and graphic design, Maria excels at transforming complex information into clear, compelling visual content. Her expertise goes beyond traditional written communication to include visual and audio formats such as video, infographics, and podcasts.

Blending creative thinking with analytical insight, Maria brings an open, authentic, and engaging approach to everything she does — making her a strong asset in brand-driven, user-focused communication and marketing environments.

Skills to highlight: 

  • copywriting

  • communication planning

  • graphic setup & design

  • branding & marketing

  • user experience design

  • digitalization 

  • change & crisis communications

  • strategy & organisations

  • SEO optimization

  • social media

  • research & audits

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